Looking beyond the short term, the fun, and the parties, large international sports events are an opportunity for the host country to improve the life of its citizens on a permanent basis. Large sport events may serve as a catalyst for political support around the solution of issues that otherwise might be unaddressed and, therefore,…

The 2012 UEFA European Football Championship kicked off yesterday. The final round of the 14th European Championship for national football teams (‘Euro 2012’) is being hosted by Poland and Ukraine between 8 June and 1 July 2012. As the world’s third largest sporting event, the UEFA Championship is equipped with an efficient ADR platform for…